Age rating evaluation for games and apps
We will read your build the way the rating questionnaire reads it, answer it from what is actually in the game, and tell you what a stricter rating would cost you.
One questionnaire
Одна анкета
10 systems for a game
10 систем для игры
PEGI categories
Категории PEGI
5: 3, 7, 12, 16, 18
5: 3, 7, 12, 16, 18
ESRB descriptors
Дескрипторы ESRB
about 30
около 30
Paid random items
Платные случайные
PEGI 16 or 18
PEGI 16 или 18
When you need an age rating
A store asks for a rating
The questionnaire is required for new apps and for ones already live, and is filled in inside the store console. Your page shows the rating it produces.
Your game changed after release
An update added chat, a shop or a new mode. The rating was given for what you declared then; what ships now is a different game.
A publisher asks for your certificates
A deal across several markets needs ratings for all of them, and the questionnaire is the same either way. Answering once beats reconstructing answers per market.
The questionnaire asks about loot boxes
Paid random items, chat between players and a currency you sell are separate questions. In Europe each of those answers now carries an age band of its own.
The rating came back stricter
An age band higher than planned moves the storefront and the advertising channels alike. It is raised by a declared element, and that element is findable.
What you get
- Answers backed by the build
- One questionnaire, several markets
- A record of what you declared
- A plan for content changes
What the rating questionnaire asks
What the questionnaire asks
Not what your game is about, but what a player can see and do in it: violence and how it is shown, language, sexual content, drugs and alcohol, gambling and its imitations, fear and horror. Each question has a defined answer, and the answer describes the shipped build.
Interactive features are separate, and the two systems now differ
Purchases, chat between players, location sharing and open access to the web are declared apart from the content questions, and the two systems now treat those answers differently. One keeps them outside the rating: it says its interactive elements do not influence the rating assigned, and prints them beside the label. The other ties them to age bands for games submitted from June 2026 — sixteen for paid random items and eighteen for a social casino, eighteen for chat that cannot be blocked, muted or moderated and for content requiring tradable crypto assets, twelve for time-limited offers, seven for daily-return rewards.
When the answers are wrong
A rating issued on a wrong answer is not a rating you keep. Store policy says plainly that misrepresenting the content may end in removal or suspension, and the rating bodies can review a rating after release and change it. There is an appeal, and it starts from the certificate. Before submission a response is edited inside the questionnaire; afterwards the route is a fresh one, which is also how you update answers after an authority overrides the rating.
Who asks for the questionnaire
The questionnaire is not optional: a store asks for it for new apps and for published ones, and an update that changes the content changes the answers.
The label also reaches back into the product. Where an app carries material from a community of creators, or runs mini apps and mini games inside itself, store rules require a way for users to identify what goes beyond the app’s age rating, and an age restriction based on verified or declared age. That mechanism is the product team’s to build.
The documents a store asks for alongside the rating are the product document package; the deal that decides who releases the game is a publishing agreement.
What the build must show
The build itself, including levels a player only reaches late; access to the store console or a named person who has it; and a list of what the last updates added. If the game is already published, we also need the first set of answers.
Where the labels come from
The single questionnaire
One form gives a game the ratings of ten systems at once, issued immediately and, as things stand, free to the developer; not all of those bodies rate apps as well as games. The certificate is reused on any storefront using the same questionnaire.
PEGI labels
Five age categories — 3, 7, 12, 16 and 18 — unchanged, and a guidance mark for an app whose content is not fixed in advance. The change is underneath: descriptors now split into content and interactive risk, and only the second group carries bands.
ESRB labels
Age labels from all-ages to adults-only, about thirty content descriptors and five interactive elements. The descriptors say what triggered the category; the interactive elements, by this body’s own wording, do not influence it.
Sources: one questionnaire, ratings at once and, for now, free to developers — IARC, whose definitions page lists ten systems. A storefront requires it for new and existing apps and warns that misrepresenting content may mean removal. Descriptors and interactive elements — ESRB, which says the latter do not move the rating. Interactive risk descriptors and their bands from June 2026 — PEGI.
Stages of work
Reading the build for the questionnaire — 2–3 working days.
We go through the game the way the form does: what is shown, how often, in what context. What matters is the build that ships, including the parts a player reaches only late.
Answering from what is in the game.
Every answer gets a reference: the scene, the screen, the item. That reference is what you show later if anyone asks why the answer was given that way.
Purchases and interactive features.
Shops, chat, location, open web and random paid items are declared separately, and in Europe each declaration now sets a floor under the band. We check what the build actually does, against what the specification claims.
Submitting through the storefront.
The questionnaire is filled in inside the store console, and the certificate that comes back carries the ratings to any storefront using the same form. We keep a copy of the answers as sent.
If the age comes back higher than planned.
We find the element that produced it and tell you what changing it would cost in the game. Sometimes it is one scene; sometimes the honest answer is to move the marketing instead.
Keeping the rating true after updates.
New modes, a shop or chat added later change the answers. We set a rule for when the questionnaire is retaken.
FAQ
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