Age rating for games in Japan

Japan has no state classification for games, and the mark is still the thing that opens a shelf. We will read your build the way the examiners do and say which band it earns.

 

Age marks

Возрастных меток

five of them

их пять

Expression items

Пунктов выражений

27, each capped

27, у каждого предел

Retail age check

Проверка на кассе

from 31 May 2006

с 31 мая 2006

Over a cap

Выше предела

no rating at all

рейтинга не дают

When you need a Japanese age rating

A Japanese publisher asks for your mark

Nobody in Japan can order you to be rated. The ask comes from whoever puts the game in front of players, as a condition of the deal.

Your game is heading for retail

Shops shelve the adults band apart, check age at the till and refuse the sale to a minor. An unmarked box has no place there.

The build may cross a hard line

The ethics code lists expressions that are simply not allowed. A game containing one of them is not given a low band; it is given no band at all.

You are deciding how far to go

The adults band is a commercial decision before an ethical one: it narrows the shelf, the advertising and the audience. Cheaper to make early.

Everything has to happen in Japanese

The organisation states that the whole review is conducted in Japanese. Materials, questions and the result run in one language, and the schedule follows.

What you get

  • An honest read of the likely band
  • The prohibited list checked against the build
  • Materials prepared in Japanese
  • A view on what the band costs you

What a Japanese age rating requires

Japan has no state classification for games. The marks come from an independent non-profit set up by the industry in 2002 and recognised as such by the Tokyo authorities in 2003, and submitting to it is voluntary. Everything the mark then triggers is not, and that second half is what a release plan has to carry.

Why voluntary is not optional

The rating body says plainly that it examines content and has nothing to do with how games are sold. The selling rules come from elsewhere. The industry association, working with distribution, treats the adults band as barred to under-eighteens; makers print that restriction on the box; shops shelve those titles apart and check age at the till. Local authorities went further and wrote the same results into their youth ordinances. The system is voluntary at the door and binding once you are inside.

The five marks

All ages, then twelve, fifteen, seventeen, and a mark for adults only. The mark is printed at the lower left of the package front and repeated as a coloured band on the spine, and icons on the back say which expressions produced it. Two further marks sit outside the scale: one for educational and database software, which gets no age band, and one confirming that a pre-release demo holds nothing from the prohibited list.

What is examined and what is not

Inside the scope

Consumer software sold in Japan for listed consoles, personal computers, smartphones, headsets and cloud services, including hidden commands, and the package with what ships in it.

Outside the scope

Arcade software, the changeable parts of an online game such as boards written by players, and promotional material: leaflets, magazine advertising and commercials.

How the band is decided

Twenty-seven expression items in four families — sexual, violent, antisocial, and language and ideas. Each has a ceiling, and the examiners weigh not only what appears but how: directly or by implication, approvingly or not, as the subject or as background. Content above a ceiling is prohibited expression, and a game holding it receives no rating and a written explanation. Examiners are recruited from the public across four decades of age, trained, bound to confidentiality, and deliberately not drawn from the games industry.

For the questionnaire that answers several markets at once, see age rating evaluation. For what a paid random mechanic has to disclose, see loot box review. Our wider release work lives in publishing and gamedev.

What the body does not publish is a price list or a turnaround. Its public materials carry the code, the marks and the examiner rules, and nothing on what a submission costs or how long it takes; its own activity report shows only that the charge differs for members and non-members. Both come back with the answer to a request for materials, and we ask for them at the start rather than quote a figure that does not exist.

Sources: the ethics code in its revision of 23 May 2025, in force from 24 May — scope (art. 2), the two tracks (art. 3), prohibited expression and no rating (art. 4, 7, table 3), the duty to print the mark (art. 6), the twenty-seven items (table 2); marks, icons and examiner rules — the rating body; retail restriction from 31 May 2006 — Tokyo government.

Stages of work

Checking the build against the prohibited list — 2–3 working days

We start at the hard edge, because it is the only place where the answer is binary. Everything else moves a band; this decides whether there is a band to move.

Placing the game on the scale

Then the twenty-seven items, weighed as the examiners weigh them: how often, how directly, and whether the scene carries the game or sits behind it. You get a likely band and the scenes behind it.

Pricing the band

Seventeen and over and eighteen only are not the same product commercially. We set out what each band closes off in shelf space and advertising, so the choice between changing a scene and accepting the band has numbers beside it.

Preparing the submission in Japanese

The review runs in Japanese throughout. Content materials, the description of progression and the answers to follow-up questions are prepared in that language before anything is sent.

Choosing the track and submitting

Game software and educational or database software are separate tracks, and the applicant names the track. A demo heading to an event can take the narrower check first.

Printing the mark and keeping it true

The result is notified to you, and the mark then has to be printed on the specified items. We check the artwork against the placement rules and the spine band, and set the point at which a later version needs looking at again.

Our case studies

No items found.

Leaders of the Area

Alexandra Kurdiumova

Alexandra

Kurdiumova

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