Brand protection online and brand monitoring
We will watch the places where your name is used without you — marketplaces, domains, stores and social accounts — and send each match down the route that actually removes it.
Domain dispute
Доменный спор
20 days to reply
20 дней на ответ
Panel decision
Решение коллегии
14 days once appointed
14 дней с назначения
Domain cases, 2025
Доменных дел, 2025
over 6,200 at one centre
6 200+ в одном центре
When you need brand protection
Your name is on someone’s listing
A seller you have never worked with is using your name to sell. Every day the listing stays up, it collects reviews that will outlive the takedown.
A domain repeats your name
One letter different, and it takes your traffic, your logins or your invoices. The registration itself is cheap; finding it late is what costs.
An account posts as you
Someone answers your customers under your name and your picture. What they promise in a chat arrives at your support desk as a complaint.
Customers ask about goods you never sold
The refund request describes a product you did not make. You are paying, in support hours and in reputation, for someone else’s quality.
The same seller comes back
One listing goes down and three appear. Without a rule that says who reacts and how, every return starts the search from the beginning.
What you get
- Regular reports with evidence
- One route per channel
- Saved screenshots with dates
- A rule for what escalates
What brand protection online covers
What we watch
Trademark registers, marketplaces, domain registrations, app stores and the social platforms where your customers look for you. The list is written down at the start, because a watch with no list to compare against has nothing to sort its findings by.
A match is a lead
A hit is a lead, not a legal conclusion. Someone may be a reseller, a namesake or a licensee you forgot about. Each match is read by a person before anything is sent, and the ones that survive that reading are the ones worth your money.
What each channel needs
Every route asks for its own proof. A marketplace wants the listing address, the seller and the right you rely on, with the registration number exactly as the issuing office prints it; a store wants the app link and the type of claim; a domain case wants the registration data and what the site is being used for.
We will capture all of it at the moment of the find, with dates, because the page you are complaining about disappears the day the complaint works.
Brand protection agencies, tools and lawyers
Brand protection agencies and monitoring tools do the finding: they crawl, they compare images, they produce a queue.
What they cannot supply is the right the complaint stands on, or the decision about what happens when the platform says no. We will work with whatever tool you already pay for and take over where the queue turns into a claim.
Where the name still has to be registered, that is registration; where a copy of the product itself is on sale, that is protection from clones; where a takedown has grown into a demand, that is claims and responses.
What we cannot watch without
The registrations and applications behind the name, the list of sellers and accounts that are yours, and everyone you have licensed the name to. Without that last line a watch will send you your own partners as infringers.
Where the name gets taken
Marketplace listings
The listing borrows your name to sell someone else’s goods. Removal is the platform’s own procedure, and the evidence has to arrive in the shape that platform asks for.
Domain names
A near-identical domain is not automatically an infringement: a complaint has to show confusing similarity, the other side’s lack of a legitimate interest and bad faith. All three, or the case fails.
App stores
A store listing carries your name or your icon, and a developer name that is not yours. Every store decides such complaints on its own policy and its own form.
Social accounts
An account using your name and your picture is one problem; goods sold under your name are another. Which of the two you rely on decides what we have to prove and which of the platform’s routes we take.
Sources: the Uniform Domain-Name Dispute-Resolution Policy requires a complainant to show all three of its conditions, including bad faith; under the Rules a respondent answers within 20 days and the panel decides within 14 days of appointment, absent exceptional circumstances. Annual case counts are published by the WIPO Arbitration and Mediation Center.
Stages of work
Pinning down what we protect — 2–3 working days.
We will begin with the rights you hold: registrations, applications, the works you own and the accounts you run. A watch built without that list produces alerts nobody can act on.
Setting the watch and its rules.
Which channels, which spellings, which languages, how often. We will agree what counts as a match worth reading and what is background noise, and write both down.
Reading matches and sorting by harm.
Every hit gets a person, a date and a verdict: leave it, watch it, or act on it. Harm is measured by what the customer sees, and the queue is sorted by that.
The channel route: report and takedown.
We will file through the platform’s own procedure, in its format, with the proof it asks for. Where the platform has a brand programme, we will get you into it first: enrolling is what opens the platform’s own reporting tools.
When the platform says no.
A refusal is not the end of the road. A domain moves to a dispute under the policy that binds ICANN-accredited registrars, and which only some country-code registries have adopted. A seller who keeps coming back moves to a written claim.
Reporting and what changes next month.
You get what was found, what was removed and what came back, and the rules of the watch change to match.
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