Domain Name Recovery in Georgia for E-Commerce Platform
Client
Major CIS e-commerce platform
Challenge
One of the largest e-commerce platforms in the CIS was preparing to enter the Georgian market. During the planning stage, the client discovered that a third party had already registered a domain name identical to its core brand. The domain was not being used for any legitimate business activity and was being offered for resale at an inflated price. The client needed a clear recovery strategy before market entry, in a situation where every week of delay carried commercial and reputational risk for a brand valued in the hundreds of millions.
Solution
We built a UDRP-based recovery strategy and led the client through the WIPO complaint process:
- Prior rights review — assessed the client's trademarks and established brand recognition across relevant markets to anchor the claim.
- Bad-faith analysis — identified weaknesses in the registrant's position, including absence of legitimate use and evidence of intent to profit from the brand.
- Legal memorandum — prepared a detailed memorandum setting out grounds for recovery and the procedural steps under the Uniform Domain Name Dispute Resolution Policy.
- WIPO filing — drafted and submitted the formal complaint, and continue to support the client through the proceedings.
Result
The client moved from a blocked launch to an active recovery process, with the WIPO complaint filed and a clear path back to its core brand domain in Georgia.
The strategy protected market entry for a brand of significant value — turning a bad-faith squat into a structured UDRP proceeding aligned with the client's regional expansion plan.
Other cases
Discuss
the Task
Speak to our team
Speak to our team. Tell us about your task –
we’ll help you with it in any jurisdiction.