Archive
Online Webinar
Your Game as an Asset: How to Protect Your IP and Avoid Infringing Someone Else's
June 30, 16:00 Dubai Time
Music, art, open source, source code, brands, and trademarks — your own and others'. Let's break down the IP ecosystem around a game and learn how to keep it in order.
Event language:
Russian
Time codes
- 00:00 - Webinar Opening
- 03:55 - What This Webinar Covers and Who It's For
- 05:00 - What IP Is and Why It's One of Your Game's Biggest Assets
- 08:49 - Which IP Assets Require Registration and Which Are Protected Automatically
- 09:39 - Trademarks: How to Protect Your Game's Name
- 12:13 - Industrial Designs: Protecting More Than Just Your Logo
- 12:47 - Patents in Game Development: When They Actually Matter
- 16:00 - How You Can Lose Your Game's Name Without Trademark Protection
- 21:45 - Futura Pulse: Managing Your Entire IP Portfolio in One Place
- 23:43 - How to Avoid Infringing Someone Else's IP: Real Game Industry Cases
- 31:00 - Third-Party IP Isn't Just a Risk: How to Legally Work with Famous Brands
- 44:00 - Copyright: Who Really Owns Your Code, Art, and Music?
- 48:55 - When You Can Use Someone Else's Content—and When You Can't
- 01:09:40 - A Licensing Hack: One Agreement for Dozens of Athletes
- 01:11:35 - AI and Copyright: Can You Use Someone Else's Voice, Face, or Style?
- 01:16:05 - Key Takeaways: How to Protect Your IP and Safely Use Someone Else's
- 01:17:06 - Q&A
Every game or mobile app is built on intellectual property — often more of it than teams realize.
The project name, source code, visual assets, music, characters, gameplay elements, and even AI-generated content may all be protected in different ways. The challenge is making sure those rights are properly structured before they become an issue during publishing deals, fundraising, platform onboarding, due diligence, or acquisition.
Together with our colleagues from Xsolla and Wargaming, we'll explore IP not only from a legal perspective, but also through real-world examples from publishing, licensing, and working with rights holders.
What we'll cover
- The different types of intellectual property embedded in a game or app and how copyright, trademarks, patents, and trade secrets work across jurisdictions.
- How to structure relationships with employees, contractors, and freelancers so that IP rights actually end up where they are supposed to.
- Working safely with third-party content, including open-source software, music, visual assets, real-world brands, and other protected materials.
- AI in development: ownership of AI-generated content, protection challenges, and legal risks for commercial products.
- Licensing as a business strategy: how studios monetize third-party IP and why it benefits both sides — Alena Terekhova from Wargaming.
- How the official licensing of someone else's IP is arranged at Xsolla Agency using the example of Warner Bros, Crunchyroll, Sony Pictures, NBA, Sega, Hasbro and thousands of other copyright holders.
