China game launch support
From licensing and compliance to local partnerships and app store approvals — legal and regulatory support for game developers and publishers entering the Chinese market.
What our clients face
Entering the Chinese gaming market
You are a game developer or publisher planning to bring your title or app to the Chinese market. China offers massive revenue potential, but its regulatory environment is uniquely complex — foreign companies cannot publish directly, Google Play is blocked, and content must pass government review before launch. You need a partner who understands the licensing process, local app store rules, data privacy requirements, and how to find a reliable Chinese publishing partner, all without derailing your release timeline.
Our approach
Regulatory environment analysis
Map the full set of Chinese laws, platform guidelines, and precedents that apply to your specific game or app category.
Local partner search
Identify and vet reliable Chinese partners or help structure a local entity required for publishing.
Mobile store policy compliance
Audit your product against the unique submission rules of Tencent MyApp, Huawei AppGallery, Xiaomi Mi Store, Baidu Mobile Assistant, Oppo Software Store, Vivo App Store, and other local platforms.
Legal compliance review
Assess licensing procedures, content restrictions, and censorship regulations to ensure full compliance.
ICP license assistance
Prepare and submit all documentation for the mandatory Internet Content Provider license.
Intellectual property protection
Register copyrights, trademarks, and patents in China to prevent infringement and misuse.
Data privacy and security
Ensure compliance with the Cybersecurity Law of the People's Republic of China and related data protection regulations.
Stages of work
Consultation
Discuss your product, target audience, and launch timeline to define the scope of support needed.
Regulatory analysis
Research applicable laws, store policies, and content requirements specific to your game or app.
Partner identification
Shortlist and evaluate potential local publishing partners or entity setup options.
Compliance audit
Review your product against Chinese content, data privacy, and platform rules; flag gaps.
Licensing and filings
Prepare ICP license applications, IP registrations, and other required documentation.
Review and revision
Incorporate feedback from regulators or store reviews, adjust filings as needed.
Launch clearance
Finalize all approvals and deliver a compliant roadmap for market entry and long-term operations.
Our case studies
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