Franchise Expansion into Saudi Arabia
Client
International chain of e-sports cafes
Deal value
$50M
Helped an international chain of esports cafes enter one of the most regulated markets in the Middle East through a franchise model
Challenge
An international chain of esports cafes was preparing to enter the Saudi Arabian market through a franchise model. The Kingdom's regulatory environment for commercial concession agreements is complex, with specific registration requirements and restrictions on foreign operators. The client needed a clear legal roadmap, support during partner negotiations, and a full set of documents compliant with local laws — all before committing significant capital to the region.
Solution
We provided full-cycle legal and strategic support covering every stage of market entry:
- Partner negotiations — participated directly in negotiations with potential Saudi partners, ensuring alignment on key commercial and legal terms.
- Market entry strategy — developed a tailored expansion roadmap that balanced the client's business model with the Kingdom's regulatory framework.
- Legal documentation — prepared the complete package: letter of intent, franchise disclosure document, and a comprehensive draft franchise agreement ready for execution.
Result
The client secured strong local partnerships and opened the door to significant investment opportunities in Saudi Arabia.
The legal and strategic foundation we built enabled confident entry into a highly regulated market — with clear terms, compliant documentation, and a long-term growth framework for the region.
Deal value
$50M
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