Who Will Claim Your Title, If Not You? Trademarks in the US and EU
A practical look at trademark registration for games and apps in the US and the EU: we'll explore the key obstacles, compare the two processes, and explain how to maintain trademark protection after registration.
Event language:
Russian
Location:
Zoom
Your title is how players find your game, remember it and recommend it. It's also the one part of the product you can lose because someone else filed an application before you did.
On October 13, Futura Digital is hosting a webinar on how trademark registration in the US and the EU actually works. We'll walk the whole route level by level, from the first database search to the declaration of use you'll file in year six. Anton Maslov, Chief Legal Officer at Mundfish, joins us with the recent experience of registering in Europe.
We'll explore the following topics:
- Who can take your title, and why it isn't always bad faith.
- How the European route differs from the American one.
- We'll go through the four obstacles that most often stop applications from games and apps, and what your options are at each one.
- We'll also cover what begins after registration — declarations of use, renewals, and how a mark loses protection by becoming a generic word.
